The Search Engine ‘Index’ While it is important to know how a search engine ‘reads’ websites and stores them in its ‘index’, it is even more important (or more relevant) to know how to get included in it. There is only one ‘serious’ way to get included into search engines, and it is this: Get links from other websites to point to your website. Submitting to search engine inclusion forms, using software that ‘guarantees’ to get your...

Review We have covered a lot of basic ideas here, so it is time for a short recap: What is SEO? • Identify audience and set targets (research) • Do on-page and off-page tasks to increase search engine rankings • Track progress and adjust as necessary SEO is NOT: • A short-term solution • Online advertising or public relations • Free Understand How Search Engines Work To be successful as an SEO, we need to know how search engines...

Think For Yourself Quite often I meet people in the SEO industry who blindly follow what a certain ‘guru’ says, or believe everything that Google says to be gospel. But as I told you earlier – there is no one way of doing SEO, and there definitely is no ‘right’ or ‘wrong’ when it comes to Search Engine Optimization. It is all about what tactic is most effective in taking you to the top of the SERPs, and that is all that you should be...

You might read the above and think – that’s not SEO! And you would be right. That’s not traditional SEO. But in the last couple of years, SEO has radically changed as more and more people realize that it is just one part of the process in building websites that make you money. It is still a separate skill set from web designing or copywriting, but you need to know elements from both of those sectors in order to have a website that brings...

If you want to be successful, it is far easier and simpler to find a specific type of audience, build your ‘ideal client’ image and then work your socks off in serving that client. Once you are dominating your niche of the market you can afford to spread out and broaden your focus, but till then, it is niche, niche, niche. Brian (a freelance web developer) talks about his audience: “I’m targeting serious entrepreneurs and small businesses...